What an incredible response across the world for the inaugural World Lion Day last Saturday.

Thank you to everyone who got involved world wide to raise the profile of the lion and their imminent extinction. Yes, EXTINCTION! This is a very real fact I am sad to admit. In this day and age where the world is very small through the likes of the internet, I find it really difficult to accept that humanity will sit back and accept that in 1960 there were over 200,000 lions in the wild in Africa and in 2010 the census had a count of just on 20,000. Thats 180,000 lions killed in Africa in 50 years.

This is acceptable? I have an inherent fear that in the future, unless we do something about it quickly, that when visiting Africa, safari goers will be going to see the BIG 4, not the BIG 5. If rhino poaching continues as it is then it will become the BIG 3. Is this the world and the legacy we want to leave our children and grandchildren and generations beyond?

“Financially, ecotourism generates around $80 billion a year for Africa, which feeds into local communities and economies. Few people I know would bother coming on safari if they knew they would not see the king of the beasts.”
– Dereck Joubert for National Geographic

The reality is that not only do we lose the lion but a continent loses a multi billion dollar income stream that currently supports millions of people and keeps them out of poverty.

Protecting African Lions (P.A.L) may be a fantastic vehicle for sharing the plight of the lion with the world, however there are a number of affiliated charities and foundations that benefit from the sale of every PAL bracelet. The knock on effect is astounding. From the communities supported and developing through being employed to hand make the PAL bracelets to Faces of Hope being able to support cancer sufferers to UBUNTU Education Fund which helps South Africa’s orphaned and vulnerable children access higher education and employment by providing world-class household stability, educational, and medical support from cradle to career. The benefits go so far beyond protecting lions.

Support these incredible causes by purchasing you PAL bracelet now from www.liannelandman.com

Please share, quote, copy, forward and tweet about this blog to 500 of your closest friends. That will help us spread the word and for this I thank you.



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