The most extraordinary event of my life. That is a bold statement coming from a guy who has catered for the worlds elite athletes at two Olympic Games, operated the most incredible catering contracts on the planet and is now living in rural Oxfordshire.

My affiliation with PAL grows each day. The foundation was publicly launched, at Soho House New York, on the roof top last Friday night. Hundreds of guests turned up for the most wonderful event in the city.

Whilst I may have met the most incredible people, innovators, leaders, change managers and though meisters the entire focus was on the cause. Founder Conor McCreedy made a passionate speech and the crowd were enthralled at the video which followed.

I am thrilled we inducted new ambassadors on the night and unveiled our official video. The pride has come together, now we need to take it to you, the rest of the world.

Look at the launch video here to see the truth behind the cause and what you can do to help.


PAL Ambassadors at the New York Launch




To all those who attended, thank you.

We are busy planning our next launches in Cape Town and in the United Kingdom, at the most incredible venues you can imagine!!

Don’t forget you can order your McCreedy Blue PAL bracelet of support from the Lianne Landman Collection.

Watch this space for exciting news and developments as they happen







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