Safari, Business and a Better World

My my my, how time flies.

I know it’s been a while since my last blog and there is so much to catch up on. Since we last shared this space I was fortunate enough to escape the dreaded depths of winter to the sunnier climes of South Africa.

A trip made that much more special by sharing it with my daughter Jessica. We saw family, a first for Jessica to meet her South African family all in one go, spent a few remarkable days in the Cape and then up to Gauteng to celebrate a life long friends birthday. Very special times.

However for me, the bonus was sharing a very very long day on safari with Jessica. To see her face, hear her excitement and share the space when she saw her first Giraffe, her first of many Elephant, her first Lions made the long haul journey worthwhile. We were blessed with the most incredible game viewing, including a kill right in front of our vehicle. Special times watching Mother Nature at her best.

As you know by now, my passion lies with protecting African Lions. I have enjoyed seeing the reactions on social media to my “I shoot Lions with a camera and not a rifle” series of pictures. A taster below.


As I write the world is gearing up for the 15th March Global March for Lions. The support world wide has been growing and we are now marching in 49 Cities and being supported by thousands of like minded individuals. To each and every one of you, I salute you and thank you for your care, understanding and voice. To raise the profile of canned hunting and have this stopped around the world will give the King of the Jungle a chance of survival.

More lions are bred and held in captivity than live in the wild now. If this continues, they will be extinct in the wild by the end of the decade. The most incredible high profile people are associated with the Global March for Lions, including Chris Mercer, Ricky Gervais, Derek and Bev Joubert, Drew Abrahamson, Paul Tully, Nikki Elliot, Christine Jordaan and many many more. Your voices are being heard around the globe. with details about canned hunting For details about the Global March and to sign up in a city near you. To get your bracelet of support and help support affiliated charities at the same time.

On the business side, SMT Global is up and running, the new app already on iTunes and Android platforms. I am now involved in two charitable foundations, import and export of some incredible jewellery, helping direct the development of an incredible Talent database globally, bought into a pub which we aim to grow into a fantastic group of food led businesses and oh, am still doing the day job.

All in all a fantastic start to 2014. I, for one, cannot wait to see what the rest of this year holds for us all.

See you on the Global March for Lions on 15th March 2014. I’ll be in London, see you there.

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Global March for Lions 15th March 2014

As the festive season approaches, I write with the great news that a global march for lions will be taking place in cities around the world on 15th March 2014.

There are millions of people across the world who do whatever they can to support the cause of the Lion. As previously reported, the lion will be extinct by the end of the decade, unless governments around the world make a stand against the hunting of lions as trophies, unless they pass laws to ban canned hunting and breeding and unless they make a stance against the Pro-hunting lobbyists. The sad reality is far too many governments have come to rely on the vast funds and party support that the hunting fraternity bestow upon them. Sure they pay legally for a license to kill a perfectly healthy animal, and they make bi party donations to ensure bills such as the one proposed above never makes it to parliament however the irrevocable decline in the lion population is now at a rate higher then that of the Rhino and Tiger.

Did you know that African lions are the only big cat not currently protected under the Endangered Species Act. At the last CITES conference, where lions were high on the agenda, 7 out of 32 countries spoke in favour of protecting the lion under CITIES Laws. Of the 32 countries who did not support this, 30 had previously pledged their support for the lions protection, however the Pro-hunt lobbyists got to officials and “changed” their minds. This is unacceptable behaviour.

Sure those of us who wish to protect lions don’t have the funding support of the likes of the hunters, however we do have a voice. We can continue lobbying, passively and without bloodshed, we can use social media, we can walk across the planet in support of the lion. Social media has an uncanny ability to raise profiles around the world in a very short space of time. We must leverage this support. I also feel a Global March for Lions to the next CITIES Convention should be called for, where we can actually make a stand and deliver our message directly to those who make the decisions.

On a recent trip to South Africa, I was very fortunate to experience walking with lions. The entire experience reaffirmed my commitment to these incredible animals. Their grace, power and sheer presence are awe inspiring.


Although these beauties have been raised in captivity, following the loss of their mother to hunters at 4 months old, there is NO mistaking their instinct and ability to kill. Even a gentle playful roar ripples through every cell in your body, leaving you questioning why you willingly walked into a conservancy with lions. I would not want to have missed it for the world. My fellow Protecting African Lions (PAL) Ambassadors got as much from the experience as I did and we, the PAL team, continue to beat our drum, rallying support to protect these iconic beasts.




An experience of a lifetime for sure.

So the challenge dear readers, please, is to do your bit by helping us on the following quests.

Follow us at and also purchase a bracelet of support following the links on the site. If you’re UK or Europe based, please contact me directly as I can ship from Oxfordshire.

Join the Global March for Lions on the 15th March 2014. There are a number of cities worldwide that have already organised walks, however if there is not one in YOUR area, why not start one. Please keep up to date and inform the Global Organisers by following their Facebook page at

Naturally, you will find both on Twitter and Instagram.

Thank you for your support, wishing you and yours a Merry Christmas and a very Happy New Year.



stevetravisuk on twitter, Facebook and instagram

Protecting African Lions (PAL) Launches in New York

The most extraordinary event of my life. That is a bold statement coming from a guy who has catered for the worlds elite athletes at two Olympic Games, operated the most incredible catering contracts on the planet and is now living in rural Oxfordshire.

My affiliation with PAL grows each day. The foundation was publicly launched, at Soho House New York, on the roof top last Friday night. Hundreds of guests turned up for the most wonderful event in the city.

Whilst I may have met the most incredible people, innovators, leaders, change managers and though meisters the entire focus was on the cause. Founder Conor McCreedy made a passionate speech and the crowd were enthralled at the video which followed.

I am thrilled we inducted new ambassadors on the night and unveiled our official video. The pride has come together, now we need to take it to you, the rest of the world.

Look at the launch video here to see the truth behind the cause and what you can do to help.


PAL Ambassadors at the New York Launch




To all those who attended, thank you.

We are busy planning our next launches in Cape Town and in the United Kingdom, at the most incredible venues you can imagine!!

Don’t forget you can order your McCreedy Blue PAL bracelet of support from the Lianne Landman Collection.

Watch this space for exciting news and developments as they happen






Now is the time to wake up the world!

What fantastic news I have to share with you, dear planet!

The Global Launch of Protecting African Lions (PAL) is officially taking place in New York City on 27th September 2013.

This auspicious occasion marks the public start of the Foundation, its’ ideals and the ultimate goal of protecting one of the most endangered species on the planet. The African Lion. You may think there are plenty of lions in the wild, what’s the issue? The truth is that the lion is the fastest declining wild species in the world. They are being hunted in the wild, hunted through canned farming, hunted as trophies for wealthy people (I refuse to call them human) who have no courage or conviction, just a mere desire to take what they think is theirs, no matter what it costs.

It has been proven that the hunt seasons in various African countries has actually increased local poverty as none of the income goes back into the community.

PAL aims to get protection for the king of the jungle.

I have just finished watching HRH Prince William inaugural TUSK awards where he stated how devastating it would be for a child born in recent months, as his son HRH Prince George was, could possibly grow up never having the chance to see a Rhino in the wild. FACT – the lion will be in the same situation by the end of the decade unless something is done about it.

To all the PAL Ambassadors, our supporters, our sponsors and you the general public, THANK YOU for your ongoing support. The most incredible group of people have come together from around the world to help launch PAL, including Colin Cowie, Soho House New York, Live Out Loud and Michael Eilertsen, Lianne Landman, and everyone else involved in getting the message out there. Mostly, to Conor McCreedy, PAL Founder, for his tireless work in building the team, developing the dream, eating, sleeping and living it every day.

If you are in New York towards the end of the month, then the place to be, and be seen, will be at the launch of PAL. You can come along, with 20 of your closest wealthiest friends who wish to support this wonderful cause. It’s exclusive and will be the event of the Autumn!


As you know by now, there are a number of charities affiliated to PAL who all benefit from your support. Please share the mission we have. Tweet, Like us on Facebook (ProtectingAficanLions) and get everyone buying the PAL bracelet of support.

Have a great week and we will be sending updates live from New York on Twitter, #jointhepride

Power of the People

Firstly I would like to thank all of you who got involved in World Lion Day on the 10th August. The power of the people was felt across the globe and for an inaugural event it took the social media world by storm and has captured the imagination, hearts and support of thousands world wide. Thank you.

Harnessing the power of the people is what this blog is all about.

The time has come to share that the global launch of PAL will be happening on 27th September 2013 in New York City!

The most incredible bunch of supporters, leaders and inspiring individuals are all busy pulling together an event of global proportions. Guest lists are being developed, contacts called and the who’s who being lined up for a dazzling night at Soho House NY.

The reason for all of this, is to cement the PAL Foundations’ commitment to protecting the African Lion from extinction. Critical issue, without a doubt. You’ll have seen from my previous posts details about the decline of the lion population, so today is all about celebrating them and the way forward to get them the protection and recognition they deserve.

So what can you do to get involved? Well you could invite 100 of your closest friends to join you in purchasing your PAL bracelet of support for the cause and #jointhepride PAL bracelets available from

This is who we are and what we stand for:


  • African lions are increasingly threatened and endangered with over 90% decline in the past 50 years and continuing. 
  • During the hunting “season” 7 male lions are killed every 2 days. 
  • Over the past 6 years around 3,900 lions have been shot as trophies and exported
    from Africa, largely through ‘canned’ hunting. 
  • There are fewer than 2,500 male lions left in the wild and hunted at a rate of 650 per
  • In Zimbabwe and Tanzania, communities are worse off after joining trophy hunter
    projects- rural poverty increased 
  • During research periods 104 cubs are born within the prides but fewer than 10 reached adulthood due to feline AIDS 


Our Lion-Hearted Mission:

PAL is a non- profit organization whose mission is to raise awareness and to start protecting lions from further decline.

We have established a foundation designed to protect lions and to become a key strategic partner for governmental and other affiliated charity programs.


The goal of our well-researched partnerships will be to help drive awareness of PAL. Conor Mccreedy (Founder) will front the organization through his brand and global appeal. Strategic partners presently on board include those listed on the above photo.

Our first artistic collaboration, through our founder, Conor McCreedy, has created a one-of-a-kind ‘MccreedyBluePAL’ bracelet. Hand picked, renowned South African designer Lianne Landman will head up the designs, employing and empowering local women to hand make each bracelet and enjoy a sustainable income. These unique bracelets will be sold globally through or 

By purchasing a “MccreedyBluePAL” bracelet, you will help drive our mission. Each bracelet will be sold for $21 USD. A portion of the funding will also assist other global charity groups affiliated to the project.

Now, all i humbly request is you #jointhepride and buy a bracelet now, tell your friends about it, share this blog online, tweet about it, facebook it, like it and the power of social media shall help us secure the future of the King of the Jungle.

Thank you

World Lion Day Roars


What an incredible response across the world for the inaugural World Lion Day last Saturday.

Thank you to everyone who got involved world wide to raise the profile of the lion and their imminent extinction. Yes, EXTINCTION! This is a very real fact I am sad to admit. In this day and age where the world is very small through the likes of the internet, I find it really difficult to accept that humanity will sit back and accept that in 1960 there were over 200,000 lions in the wild in Africa and in 2010 the census had a count of just on 20,000. Thats 180,000 lions killed in Africa in 50 years.

This is acceptable? I have an inherent fear that in the future, unless we do something about it quickly, that when visiting Africa, safari goers will be going to see the BIG 4, not the BIG 5. If rhino poaching continues as it is then it will become the BIG 3. Is this the world and the legacy we want to leave our children and grandchildren and generations beyond?

“Financially, ecotourism generates around $80 billion a year for Africa, which feeds into local communities and economies. Few people I know would bother coming on safari if they knew they would not see the king of the beasts.”
– Dereck Joubert for National Geographic

The reality is that not only do we lose the lion but a continent loses a multi billion dollar income stream that currently supports millions of people and keeps them out of poverty.

Protecting African Lions (P.A.L) may be a fantastic vehicle for sharing the plight of the lion with the world, however there are a number of affiliated charities and foundations that benefit from the sale of every PAL bracelet. The knock on effect is astounding. From the communities supported and developing through being employed to hand make the PAL bracelets to Faces of Hope being able to support cancer sufferers to UBUNTU Education Fund which helps South Africa’s orphaned and vulnerable children access higher education and employment by providing world-class household stability, educational, and medical support from cradle to career. The benefits go so far beyond protecting lions.

Support these incredible causes by purchasing you PAL bracelet now from

Please share, quote, copy, forward and tweet about this blog to 500 of your closest friends. That will help us spread the word and for this I thank you.


World Lion Day 10th August

animals-lions-HD-WallpapersWell Hi all,

World Lion Day is upon us and as previously mentioned, I believe it would be fantastic to get #jointhepride trending across the world on Saturday 10th August 2013.

Your help in raising the profile to the plight facing African Lions will go a long way to us ensuring the King is protected.

Interestingly, this week in the UK, a branded cat food company has finally got behind the dire situation that Tigers face in the wild. Population now under 3,000 left in the wild, more in captivity. This is a very worthy cause to be sure, however it highlights that mankind is just not learning their lessons.

Yes, there may be as few as 20,000 lions left in the wild, however, by the end of the decade, lions will be extinct unless we do something about it NOW! Please support us at, wear your P.A.L bracelets of support with pride.

Irrespective of the topic, if you are on any social media site on Saturday, please add the hash tag #jointhepride so we can raise awareness across the planet.

Great news in Arizona where they are looking to pass law banning canned hunting and the breeding of lions just to kill them.

Details are

Animals are trapped within a fenced enclosure from which they cannot escape, then people go in and pay a fee to kill those animals. Many of the animals used in canned hunts come from private breeders and zoos.These are animals that are indigenous to Africa or Asia, but they’re bred here in the U.S. for this kind of activity.

Nearly two dozen members of Congress have co-sponsored a bill known as the Sportsmanship in Hunting Act, which would make it illegal to transport exotic species between states for the purposes of hunting.

The Safari Club International in Arizona has lobbied Congress and spoken out against bills that would make the practice of hunting exotic game in fenced-in preserves illegal. The organization based in Arizona is defending this controversial type of hunting that is against the law in Arizona.


Awareness breeds interest

I’m one who is totally fascinated by the power of social media and the effect it has on our lives. 20 years ago, no-one was a twit, or a face booker, they never had Pinterests, or even tumblr down a hill. However we were all in touch with the reality of our world at the time.

I fondly remember growing up in South Africa, sending airmail letters to my grandparents in the UK. If we sent photos, it would be 6 weeks until the return mail notified us of the joy they had experienced. It seems so far removed from the instantaneous life sharing we live with 24/7 today.

Yet, as I write, there is a frown on my face, wandering how a cause as vitally important to humankind, to the animal kingdom and to the balance of the ecosystems across the world does not get the draw and attention deserved.

The plight of the African Lion is real. It is very real. I grew up in a country and on a continent where the king of the jungle prevailed. Now, he is hunted, bred to be shot and those few lucky enough to remain out in the wild are under threat of extinction. The actions of foundations such as Protecting African Lions (P.A.L) are only on the cusp of what could be a phenomenal wave of awareness creation globally.

P.A.L are all about protecting African lions, sure. That’s the main objective and focus of the foundation, however there are a number of brilliant, inspiring and very special projects affiliated to P.A.L who all benefit from the following and support of the P.A.L Foundation.

These Charities, Causes and Foundations all benefit equally from the sale of every Mccreedy Blue P.A.L bracelet (available from So, by showing your support for the pride, for lions worldwide, you are also changing lives. This is a critical connection between mankind and the animal kingdom.
Protect African Lions and Protect Lives at the same time! What a great connection.
Last night I attended a Business Awards dinner. 500 guests in rural Oxfordshire. The event decided to challenge the guests to get the Awards trending on Twitter. 500 people, 4789 tweets and retweets in less than an hour, and number 3 on the global trending list in that time. Thats the power of our lifestyle today.
So I have a challenge for you dear reader, for you to get on board and help us share the importance of our quest, of the Foundation and the plight of the African Lion.
I implore you to get your P.A.L bracelet of support and #jointhepride
Furthermore, I’d love you to stand by and get ready to help us trend #jointhepride and @PROTECTLIONS worldwide. We cannot do this alone and value each and every follower, tweet, retweet we can get. Please start now, but save the big burst for World Lion Day on 10th August 2013.
Lets make the 13th August the day we trend worldwide, the day we make a stance for the Lion, the day we change lives.
I look forward to you all joining the pride!
Have a great week

Creating Waves

The past week has been quite busy and interesting. I love how ideas manifest themselves and how infectious enthusiasm ripples through our lives.

It would be incredible to capture all the ideas I have shared and spoken about and have the entire PAL movement literally going viral. In todays day and age it is highly feasible that this can happen, thank you technology. Now the trick is to get the ball rolling. So, please tell 100 of your closest friends about the vision and quest that we are on in Protecting African Lions. (P.A.L) Wear the bracelets with pride, get everyone you know to get a bracelet of support as well.

Supermodels, leaders of industry, Charity leaders, Coffee Growers and the man on the street are all wearing them, join us.

One million PAL bracelets, countless lives saved, both lions and human. #jointhepride and become one of those who really do care.

Thanks for all the support and messages of support. It is much appreciated and I look forward to the ball rolling, snowballing and touching every part of the planet we reside on.

Have a great day

Steve – @stevetravisuk

Old Brass

It struck me this evening as I am sitting in my lounge on a call across the planet.

The brass art hanging on my wall, that I was very fortunate to get my hands on, is old. Very old. Yet irrespective of age the subject has not changed. The majestic lion peering out from my wall is the symbol of the animal kingdom, it’s leader, it’s king.

No democratic election for the lion, he was born king!

He commands respect, is a symbol of courage, strength in the face of adversity, natural leadership yet still a family man.


How much better the world we live in would be if we, as a species, had leaders with these characteristics?

I could wax lyrical, however I am not a political commentator, I am just a guy who has beliefs and stands by them. Compassion is natural to most human beings, unfortunately it is suppressed in many cases as we grow older, become cynical and formulate opinions on all matters under the sun. Perhaps we should look at the beauty of life out there, the lessons we could learn and the caring we could bring from making a stand, getting behind a cause so moving, so worthy as Protecting African Lions.

For now, I treasure my art and I have made my stand…………